The Lingle campaign was crowing this morning about its Social Media campaign and the fact that they have over 1000 “likes” from “Hawaii and on the mainland.” That’s nice, but hardly indicates that their message of “Making the Issues the Heart of the Matter,” is catching on fire. Her competitor in the Republican primary, John Carroll, also has well over 1000 “Friends” on Facebook. This August we’ll see whether John’s “Friends” out-vote Linda’s “Likes.”
There are some interesting differences between how the two candidates present themselves on social media:
1. Facts vs Fluff. When John Carroll discusses how to fix Hawaii’s economy, he presents a well thought-out white paper document on why we need to get rid of the Jones Act, the single biggest impediment to growing Hawaii’s economy. Lingle makes a video and says her solution is to “restore
confidence in government.” That’s it? What does that even mean?
2. John welcomes dialog. Lingle says that “Issues are the Heart of the Matter,” but refuses to debate. You can write comments and engage the candidate on John Carroll’s Facebook Pages and Website. On Lingle’s it is only she who speaks…you get to listen.
3. People first, or ME first? John’s approach is open, friendly and personal. Lingle, like any long-time bureaucrat, insists that you fill out a long boring form. The internet is supposed to be interactive not indoctrination. The first thing Lingle offers you is a pledge to vote for her, no matter what…shouldn’t we discuss the issues first? Aren’t they the “Heart of the Matter?”
The difference is truly striking: John proposes a conversation to find out what you want; Lingle jumps right into “how she can USE you,” to get what she wants.
If Lingle truly believes that issues matter, she should publicly debate John Carroll and defend her positions. Instead she chooses to hide behind a one-way stream of one-sided messaging, bought and paid for primarily by mainland special interests.
If you want to respresent Hawaii’s people, Linda, you need to talk with them, not at them…or, they might stop “liking” you.